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I’ve had a few bloggers ask me how I’ve been able to gain traffic with Pinterest. As of right now I’m getting over 400,000 views on Pinterest! So, for today I want to talk about using Pinterest for blog traffic.
UPDATE: My numbers have gone up even more! Check out the amazing things going on by visiting my Pinterest page!
Pinterest is amazing! I’m using several social media platforms to get the word out about how wonderful Gardening Limited is, but Pinterest has helped out the most so far, so for today I am just focusing on how Pinterest has helped me gain traffic to my blog!
Create Pin Worthy Images
I didn’t do this right away and wish I did, but a generous blogger told me to create at least one long form image for each of my blog posts. The first image at the top of this page, as well as all my other posts, has a long form image that is perfect for Pinterest. I highly recommend doing this so that your readers can pin your posts and you can pin your images to your blog board.
You want to make your images attractive, easy to read and eye-catching. This might take some time to do, and setting up Pinterest for business will help you see what your audience likes. I have several images on Pinterest for most of my blog posts for this reason.
Here is one of my most popular pins right now…
I took the image from Pixabay, a commercial free site. They have lovely pictures on all types of topics. I highly recommend using them if you don’t have your own pictures!
Start a Profile on Pinterest
If you don’t have a Pinterest, then get started! Use your name or blog’s name, or both! Be very specific with your profile description. Make sure to add keywords so that potential followers know exactly what you are about, and don’t forget to add your freebie for your email list here. You want to do this on all your social media profiles!
Want to find other ways to get traffic to your blog? Read more tips and tricks at 10 Awesome Ways to Drive Traffic to Your Blog!
Set up Boards
Set up your boards strategically. What I mean is, set up boards pertaining to your niche and what your audience needs. If you’re not sure about what your audience needs from you yet, don’t worry. That can take some time.
The first board on your page should be a board with all your posts. The rest need to be related to your blog somehow. Check out my Pinterest to see what I have in relation to gardening and blogging tips. You’ll also notice near the bottom of my page all the group boards I’ve joined. I’ll go into how to join groups boards later.
Here is a screenshot of the first few boards on my Pinterest wall. Note first one is all about my blog posts.
Start repinning! I did this pretty randomly when I first got started, but after reading how others pinned and through time, I got something of a system going with repinning, which I go into further details below. I started by repinning in the morning, afternoon, and evening. Since I didn’t have many blog posts to begin with, I would repin other posts and pins. The general rule for sharing stuff is 20% your own material and 80% other people’s work.
Since I use apps that pin for me automatically, I try to manually pin in the evenings. Having automatic pins set up really helped boost my Pinterest views, which I talk about below.
Change to Business Format
I didn’t switch to a business Pinterest page until a few months after starting. Its free and pretty easy to set up. You will need to claim your blog to do this. Pinterest has their own analytics system to show you where your traffic is coming from, who your audience is, and other awesome details that can help you repin certain pins to bring in more of your ideal audience.
Have you not started a blog but thinking about it? Read more about How to Start a Blog here!
It takes about a day to change to a business format, but once you do, you can set up other things on your board, such as a slideshow. You can only use 5 of your boards, so choose wisely. My first board showcases my blog posts. The others are boards that get the most traffic.
Here is a screenshot with one of the rotating boards…
Notice I have a nice professional picture of myself (courtesy of hubby, check out his work here!), so people know I’m a real person. I have my blog name and my own name in the title (I’ve heard using one or both is good). I have a clear description of what my blog is about, as well as mention of my freebie when you sign up on my email list.
As you can also see, I don’t have a massive amount of followers, and I’m ok with that. I’m already making money blogging as a small blog. Don’t worry about numbers if you have a small following! In time you will get a fan base. Focus on quality over quantity.
Something else I recommend after switching to a business Pinterest account is applying for rich pins. These pins are given more descriptions than regular pins, which can attract more traffic to your pin. You’ll need to do certain things on your blog to set up your pins as rich pins. You can get more details here.
Of course, while making these changes, I recommend you manually pin several times a day every day. If you’re too busy to do this, pick a time each day to pin 20 or more pins on your boards. I usually manually pin while watching television at night with hubby.
Here are more examples of pins I’ve made for my blog posts. I stick with a few fonts and colors, and make sure my images correspond with what the post is about. For my how-to blog specific posts, I keep things floral since I also post about gardening.
Your Blog Posts Board
This is very important, since you want to attract your Pinterest followers to your blog, right? Make sure you have at least one image for each blog post. If you haven’t done this yet, don’t worry! Set aside an hour one day and make several images for some of your blog posts to start. I use Canva and GetStencil. They are easy to use and perfect for bloggers who don’t have much time to spend making images (although I could spend all day doing this, its so much fun!)
Similar Themed Boards
Your other boards should have similar themes to your blog. Most of my boards have to do with gardening. I also have a board on blogging advise and social media advice, since I have some posts on blogging tips. Then the rest are board groups I’m a part of.
You don’t need hundreds of boards to attract attention and views to your Pinterest account and blog. Think about your niche and what your audience wants and create boards based on these factors. Start with a few boards and see what kind of response you get from them.
Pin Practical Masterclass
This amazing class by Monica of Redefining Mom really helped boost my views on Pinterest and my blog, as well as help me gain email subscribers. I have more information about this amazing class to the right of this page and above in the table of contents. If you really want to get serious about Pinterest, take these awesome courses from Monica! She also offers some freebies from the course as well!
Another great app I recommend is Tailwind. I got into Tailwind during their Beta testing, and was grandfathered in when they went public. They are more expensive than Boardbooster but are another great way to get pins scheduled automatically. Tailwind also just added scheduling Instagram posts to their program! I recommend using both, but do what is best for your current money situation.
Looking for a gardening Tailwind tribe to join? Join my Urban Gardeners tribe here!
Joining groupboards will also get more eyes on your pins, your boards, and ultimately your blog. Join as many as you can. Boardbooster has a list of the most active group boards. You can go there to see which ones are taking new contributors. Send them a note and sit back and wait. I’ve heard back from group boards right away, but others took weeks to approve me. PinGroupie is another place to find group boards to join.
Looking for a gardening specific groupboard to join? Join my Urban and Container Gardening group board today! Go to the link to get details on how to join.
Even though I have my PInterest set up to pin automatically, I still repin organically. I usually do this when I’m pinning on group boards, since most of my pins have to do with gardenig, but some are blogging pins too, and I don’t want to pin in the wrong type of group board. Do what works for you.
Check out those numbers on the left! If I can do this so can you! Monthly engaged number just popped up today. Looks like its a new feature!
All of these steps took time to make, and I didn’t see much progress right away, but don’t let that stop you! Getting a bunch of views on my pins on Pinterest has led to views on my blog, and more blog subscribers!
What are Your Methods?
What has worked for you so far? Or which of the steps in Using Pinterest for Blog Traffic are you going to take to make the most out of Pinterest? Just do one thing at a time, and before you know it, you will have thousands of views or more!
Like what you see? Join my email list for more blogging and gardening tips! You will get a FREE how to start a garden checklist as a thank you and a weekly newsletter to keep you up to date on happenings here at Gardening Limited!